I've tried the methods outlined over at http://www.rmprepusb.com for both Win7toGo and Win8toGo. I've tried both my usb 3.0 flash drive and my external HDD (also USB 3).
I can get a copy of windows to boot from the USB 3 HDD on my mac mini 2011 (which has usb 2.0 ports), but I really would like to figure out a way to get the drive booting off the Air. The error I was getting from Win8 is inaccessible boot device and what i got last from a windows 7 try was 0x7e followed by four other sets of codes in brackets.
My most recent attempt was to clone the windows 8 system that is currently installed on the internal SSD (while offline) to the external HDD and edit usb registry entries (following this: http://www.edv-abmay..._clone_en.htm).